A fertil visual language to promote foreigner investment

Paraguay

Brand Identity
Place Brand
2017

 

Inspired by the central idea - Paraguay an economic fertile country, we've created a brand and a graphic language to represent this fertile economic environment which is supported by three main characteristics - economic growth, business opportunities, and human and natural resources richness.
This design project was developed for Bloom Consulting (strategy) and Kausa (advertising) consortium to create the new Paraguay brand to represent the economic investment policy of this country.

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PyPoster_594x841mm_artw_v2
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Horizontal book mockup
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